First, I have been skeptical about … or gut-wise opposed to … the "woke right" moniker, and how James Lindsay has been spreading the message in sometimes rather cryptic form.

I'm still not fully buying into it.

But I do have a feeling that he's probably not a bad faith actor and that there is some merit to his theory.

I guess one problem is that it may sound like there is some insidious political playbook, a propaganda and social manipulation scheme, coming out of some dark place on the political fringe. Basically, some kind of real conspiracy.
Maybe that is not the most appropriate framing though. Maybe it shouldn't be taken quite as seriously as a matter of ideology or even philosophical substance. Because it simply doesn't deserve such highfaluting analysis.

One could and should see the phenomena more from a public-debate sociology perspective. Are there lots of total crap on the internet, broadly in the vicinity of "conservative – values – nationalism – populism"? A mix of primitive, disgusting, stupid and tribalism, the opposite of a genuine and productive debate?
I believe that is the case. I tend to keep away from that and not waste time with it, but that doesn't make it inexistent. Like I'm not going to watch Candace Owens ever again, but of course she does have a large following, so in that regard, she is an actual problem. Just as creeps like that Cooper fellow when he gets normalized by big amplifiers like Rogan or Carlson.

Do the folks who belong into that camp have real and dangerous political influence?
Are they following a diligently planned choreography, as pawns and puppets of strategic actors and money?

Partly yes, partly no.
There is nowhere near the same levels of political influence and sinister drivers as on the left, and ideologically speaking, it's fundamentally different, too. As I've said before.
Also, much of the crap is just superficial attention seeking, clickbait and pure grift. That doesn't make it nice, but it's different from a sinister political plot.

Then again, I have for a long time, and long before James Lindsay went all in with his "woke right" concept, argued that much of what we're seeing on the populist right internet venues might actually be driven by the big machine, deep state or however you want to call it.
For instance, the over-the-top "pro life" activists were clearly meant to derail DJT in favor of e.g. the FL gov.
Same goes for the obsessive dealing with all things LGBTQ and the smear and slander even against upright heroes like Ric Grenell.
On both counts, some of the ugly crap might be genuine, because bigoted people obviously exist, but the deep state would also have to be incredibly stupid not to take advantage on that front and use the sentiment to sow division within the MAGA base. Pretty obvious, isn't it.

James Lindsay can be wrong on parts of it and still have pointed his fingers for good reason on the tribalistic shallow crap that poses as "populist right" or whatever exactly and does play right into the hands of the establishment.

The situation would be much easier to conceptualize and handle if the "former liberal establishment now critical of the left and globalism" influencers like Jordan Peterson or Bret Weinstein, with whom James Lindsay basically shares the sociocultural background and general attitude, had not themselves behaved so suspiciously anti-populist, talking down their noses about Trump and his MAGA support.
No wonder therefore … to SOME degree … that Lindsay was perceived as a foe trying to defame and dismiss true populism.

I guess at this point the memo has been received by those guys and they have shifted their messaging into the corner of "after all, we mostly fully support what Trump and MAGA are doing". We should appreciate it.

And just because the crazy left does deserve to get smacked into their faces endlessly doesn't mean there cannot be genuine criticism of the tribal stupid crap on the supposed "right". We the people supporting "America First" might actually try to be better than them, broadly speaking. Not on a posh Brit Douglas Murray level of sophistication, as an example, with which I don't even want to smear him, but surely better than mob level shitmemeposting.

And yes, there are seemingly smart guys who want to activate the mob, and anti-semitism with a background of stupid isolationism may be their preferred topic.